Years of operation in the USA


Massage Envy Locations in the USA


Million members in the USA


Launched in Australia, 2 locations operating, 6 coming soon

About Massage Envy

From day one in 2002, the Massage Envy brand was built on the foundation of helping people feel their best. But Massage Envy is not defined by its position as a category leader, rather by the lives changed by the work of therapists and estheticians across the country. Massage Envy has made therapeutic massage services and facial solutions accessible to a network of more than 1.65 million members in franchised locations across the United States. And it’s all because of a belief that massage and facial aren’t a luxury; they’re body maintenance, pure and simple — part of your total body care routine. Regular massage and facial care go a long way toward helping members and guests of Massage Envy franchised locations take care of themselves and do more — do more of what matters to them, what makes them happy, what makes them feel healthy and supports a more well-balanced lifestyle.


2002 – The first Massage Envy opened and launched accessible massage and facial

25,000 – Massage therapists and estheticians employed in nationwide franchised locations, making Massage Envy, collectively, the single largest employer in the country

1.65 million – Members across the United States

More than 100 million –services performed

1,150 – number of nationwide franchised locations

2016 – Opening of first International franchised location in Australia

“It’s the Massage Envy belief that we only get to these numbers by building from a culture of care rooted in a set of simple, but powerful guiding principles.”


We help people feel their best.



Total body care at Massage Envy is an integral part of everyone’s well-being journey.



The set of guiding principles for every individual across the Massage Envy organization. These aren’t just words on a piece of paper. These are the building blocks of our culture, because we’re grateful for the opportunity to help others. We approach our work with positivity and empathy for every member and guest that walks through the door and, just as importantly, for one another. And we strive to earn and to keep the trust of those we serve by delivering exceptional and memorable service.

Optimism – We approach our work with a spirit of positivity

Gratitude – We show gratitude for the opportunity to help others and for the trust it requires

Excellence – We recognize those who live our values and improve non-stop.

Consistency – We earn trust by delivering exceptional service at every moment

Empathy – We seek to understand the needs of others and accept and celebrate individuality

Who are we

Meet the Massage Envy Leadership Team

Massage Envy Chief Executive Officer Justin McDonell

Justin McDonell

Chief Executive Officer

Justin is the co-founder and chairman of Collective Wellness Group. He has been a business owner and operator for many years. In 2008 Justin co-founded and launched Anytime Fitness into the Australian Market. Anytime Fitness now has over 450 locations open and is the largest health club chain in Australia. Justin is an active board member and the chairman of Anytime Fitness Australia.

Justin along with the board oversees the direction of the Collective Wellness Group and has been instrumental in launching Massage Envy in Australia. CWG have several other brands they are refining to bring to Australia in the coming years.

Justin is also a director of Anytime Fitness in the United Kingdom and sits on the board of the industry body, Fitness Australia. In addition, Justin along with his partner Renee travel between the USA, UK and Australia try to find time as much time as possible to escape to the ski slopes.

Massage Envy Performance Manager Anne-Sophie Palmer

Anne-Sophie Palmer

Franchise Support & Performance Manager

With a competitive nature from a background in track and field and an entrepreneurial mindset, Anne-Sophie launched and run an import and distribution company for a European sport and rehabilitation product as well as managing high end Fitness Centre over the past 4 years.

Her eagerness for new challenges led her to join Massage Envy in 2016 to help new franchisees bring their new Clinics to life and support them on their path to success.

“I want to reach people directly and encourage them to shift their focus toward a healthy and a well-being life as I am a strong believer that our body needs a balance to be as efficient as possible. Massage Envy, felt like a naturally fit!”

Massage Envy General Counsel Jordan Smith

Jordan Smith

General Counsel

After a successful career in private practice, Jordan came aboard the Massage Envy Australia team to help drive the brand’s introduction to and domination of the Aussie market. As General Counsel to all of the Collective Wellness Group’s brands, he certainly knows his way around franchising law and operations. He thrives on disruptive projects and challenging transactions and absolutely loves the fact that enjoying a massage is (kind of) part of his job.

Massage Envy Head of Sales Ian Skeoch

Ian Skeoch

Head of Sales

Ian has been involved in professional sales for many years. Most of his time in sales has been with some of the largest Financial Planning organisations in Australia and in 2010 he started working with the Anytime Fitness business and participated in the fastest growing, highly successful franchised business. Ian is now actively involved in the promotion and sale of the next major National Franchise in Australia, Massage Envy. He loves helping people find the right business opportunity for them and then watching them grow and be successful. Ian is also a Licensed Real Estate Agent & Business Broker.

Massage Envy Chief Finance Officer Kevin Huang

Kevin Huang

Chief Finance Officer

Naturally obsessed with numbers, Kevin Huang joined Massage Envy and Collective Wellness Group with an extensive knowledge and experience in finance, accounting, taxation and corporate management of multi-site businesses. Kevin knows how financial information and data analytics add real value to the success of any businesses and he always explores new ways of giving numbers a more “human-eye friendly” touch. With a “willing to die on the treadmill” attitude, you’ll know he’s ready to conquer the world of finance when you smell of raise bread in the office kitchen every morning.

Massage Envy Operations Support Krystal Lee

Krystal Lee

Operations support

Krystal is our go to girl for all office and clinic support, coming from a hair and beauty background at Toni&Guy hair salon, Krystal is a multitalented asset to the Massage Envy team. She has been with Massage Envy Australia since the start and is always up for a challenge. Whether she is hitting up the dance floor or assisting the clinic managers, she always has a high level of style and efficiency.